How can one communicate more powerfully, in order to build trust
as well as increase impact? How one can communicate in a way that the change that
the organization is undergoing, is a cake walk for the people who will be subject
to changing environment?
In order to tap ones full potential, one need to develop a
unique yet appropriate voice. Ideally, it should resonate strongly with their
personal values and leadership style. While the core beliefs governing communication
must be consistent, one can tailor the specifics to different situations. The
voice is a crucial aspect of individual’s professional brand – it can make or
break careers.
Leading with a strong, clear voice fosters loyalty and high
performance. On the other hand, inconsistent and unclear communication fractures
trust and hurts morale and creates hindrances for the change.
To develop ones leadership voice, he/she need to be deliberate
about it. Some of the ways in which one can cultivate a more strategic and
influential communication:
1. Envisioning the future
Great leaders are visionary. They go beyond the narrow focus on
their own role/team and embrace a broader viewpoint. Not only do they have a
vision for the future, but they are also able to communicate it meaningfully. Ones
voice as a leader must be compelling and motivating, connecting the dots
between day-to-day tasks and long-term goals, between individual functions and
the bigger enterprise picture. Whether they are implementing a new strategy or
making recommendations, explain how these steps will help ones team as well as
the organisation achieve their objectives.
2. Being the anchor in a storm
One of the defining traits of leadership is remaining calm in
the midst of chaos. In moments of crisis, ones voice should act as a grounding
presence and bring clarity to those around one – rather than fuelling panic.
Dispel rumours, stick with facts, and be transparent as far as possible. Don’t
play the blame game or dwell endlessly on the problem – instead, use ones
communication to move the group into problem-solving mode. Make doubly sure
that ones message is clearly understood, because there’s a lot more scope for
confusion in such circumstances. Don’t assume – check for understanding.
Before one walk into a meeting that’s likely to become tense or
upsetting, holding a key motto in mind, such as “listen, absorb, then respond”
or “don’t take it personally” or even simply “stay cool”. Also one should be
aware about inherent biases – these tend to come out in the form of knee-jerk
responses or “us versus them” narratives when things go wrong, which can damage
ones trustworthiness and reputation as a leader.
3. Finding ways to connect
As one climb the leadership ladder, small talk or telling
stories can seem unnecessarily time-consuming. However, if ones voice loses the
human touch, it becomes very difficult for people to connect meaningfully with one.
If one really want to inspire ones colleagues and teams, one’ll need to invest
some time and effort in staying connected as one work together.
In the Harvard Business Review article, One Don’t Just Need One Leadership Voice – One Need Many,
Amy Jen Su highlights the value of enhancing ones storytelling skills. A
compelling story can help one drive home a point, close a deal and create an
excellent rapport with their team. Leaders who can tell a good story are
memorable and impactful.
4. Be the speaker for the unspokens
As a leader, voice carries weight and authority, putting one in
the ideal position to facilitate fairer, more inclusive team interactions. Pay
attention to the dynamics of team: Are some people taking up all the airtime?
Are other, more reserved team members being silenced, even when they have
something to contribute? Is the discussion around an issue becoming one-sided?
Use ones leadership voice to correct this imbalance by creating
the opportunity for every team member’s opinions to be heard. This will allow
valuable information and ideas to surface, which might otherwise be lost. It
will also benefit ones team members themselves: the dominant ones will develop
the art of listening, while the timid ones will learn to speak up.
In some challenging times when change has to be implemented, the leadership needs to be a facilitator to make that transformation smooth and seamless. It requires trust building with the stakeholders and communicate by creating an impact. This is very well depicted in the blog.
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